In our years of experience, we have found that many companies use Adwords for themselves, but end up losing money. At the end, just hiring a professional company of Adwords, which have been losing money and time. Here are 7 of the most common mistakes among our customers. 1. Do not include conversion code: must have the code implemented on the web page. Means more work, but it is the way of measuring what works and what does not. So you will know what are the keywords that are put in contact with you or why bought you a product. 2.
Geographic theme: companies usually launch their campaigns anunciandose in many countries at the same time. Makes no sense to want to sell in all countries where your product or service has limitations. In addition to divide campaigns by countries, allows you to see in which countries there is more demand. 3 You must use many keywords: is better to have a wide range of keywords that attract our potential customer. Or at least start with the maximum possible, which allows us to the budget and to rule out those that are not profitable.
How many more keywords, more options to earn money with your campaign. 4 Wanting to be in position 1: depends on the market, but usually not profitable to always be in the first position. Many members who clican by impulse in the first announcement that come, come to your website, see what there is for three seconds and go. Not interested in that kind of audience, interested in the audience looking us a little more, perhaps in slightly lower positions. 5 Use only an announcement: publish two ads and go by rotating them to see what presents best conversion. So the announcement we improve continuously. 6. Use very general keywords: using very general words will make sure users are not interested in your offer. 7. Be very specific in the announcement: being clear in the text of the announcement will attract qualified visitors. It must be clear in the notice what we offer if they visit the web and the advantages that has to go to our website. If clican in the announcement because we have not been specific and then they will be, we will have paid clicks for a visit not interested. They may seem quite simple tips, but many times, we see how the companies that we hire as adwords Agency, have these errors in their adwords campaigns. The truth is that adwords is a very effective way of finding customers. You can learn more at adwords Agency. Or access adwords course to discover the tricks of google adwords.