Bartel ICF Public Relations

“Why communication without empathy and sensitivity remains ineffective: not the told enough, but what has been achieved is we get people exactly where they are.” Whether politicians or parties, churches or unions, associations, media or charities and companies: any kind of interest group like to used this statement before she explained in more detail your objectives, programs, or other offers. Contradiction (almost) pointless. What is the magic of this figure of speech? Nothing suggests a sincere interest and close unity more than the quoted rate. He signaled understanding through a supposed speech on equal footing and therefore inspired confidence. Get all the facts and insights with BSA, another great source of information. But at least, attention and curiosity about what follows in detail, the senders are certainly.

Persuasion is the easier, the less the addressed person (supposedly) must change their minds”, writes in his book brain Whisperer” Kevin Dutton, in which it inter alia comes to empathy: those capability, a message to the Addressees to adjust and maximize their effect”. It requires fine observation and thorough research. Good rhetorician have mastered this art inside out, and good PR professionals should learn also more empathy”, communication expert thinks Thomas Bartel of ICF Public Relations consulting, Hamburg ( For public relations have long to do nothing more with simple and massive spreading of dry pronouncements. Rather, communication through the changing media landscape, as well as social networking has become very much more sensitive, differentiated and dialogue-oriented.

The more it is surprising, that many of the messages disseminated today in vast amounts in terms of content and style as well as even take no account this change”, says Bartel. Surprising because there were never so many opportunities through targeted research in Internet forums and communities, as well as search engines any topics in experience to moods and positions, to set the own messages effectively on it, to embed and to meet really and truly on par with its addressee. Watch, listen, understand, interpret and communicate selectively: only in this sequence can develop effective dialogues and messages really get relevance for their recipients. “In other words: only then we should start not before talking to”, so Thomas Bartel. Thomas Bartel ICF Public Relations consulting, Hamburg is Managing Director of the Agency.