The man immediately remembered where care of him. Exchange with the excess was inversely and creates an emotion, and this tool works flawlessly. A statement on the client "is included in the price " you can always reply: "This seller is even laid and granted, while others have laid, but did not give!" Most people pleased to accept gifts, they are very nice. I remember one occasion: he becomes a customer of one bank, I spoke with the operator, accidentally taking a stand with pen. Credit: PCRM-2011. The operator, looking for a pen, asked me: "Like it?" I replied: "Yes." – "I give!". I was pleased. It would seem, is not a new simple blue pen, and caused so much emotion! Someone will say: "People love freebies " But I would not say that the exchange in excess – is a freebie. Example: The company makes a batch of chocolate with its logo, and then distributes all the right and left without any reason.
That is – a freebie. And if we cooperate with you, we have a great relationship, I'm not too lazy to ask your secretary what candy you like, and send Present to you a little thank-you letter. Our customers in the market not yet accustomed to sharing with excess and sometimes think: where's the catch? No trick, this caring and pleasant emotion that you give to customers with whom you want to establish friendly relations. There will always be those who would say – yes all this nonsense of your exchanges, caring. I often tell a story. Director of the shoe factory manager sends to Africa promonitorit market.
Manager calls Director-General on the same day and said: Chef, here anyone need shoes, hot in here, they all go barefoot. Director sends another manager, he calls back and says – rush 3 containers, everything is bare and no competitors! There will always be people who will be skeptical of my words. And there will always be those who listen to the experience of others. If we do "everything", then we will get what you have it. See what options are "sharing in excess of" you can begin implementing right from tomorrow? This will be – the key to long-term relationship with your customers!