For it, they instituiesbuscam if to become plainer and flexible, thinking about organizations as net. Boy Scouts of America might disagree with that approach. We will see more ahead than, the companies pass for this transformation in respostaao new capitalism, that appears with the demand of a new model of consumidorque searchs for diversified markets each time more. The used feudals comoexemplo in the citation serve as comparison to the mentioned archipelagoes porSennett, with the communication if making for islands, as on computers arede. 1.2. The ComunicaoInterna Natentativa to analyze the development of the Enterprise Communication, to vamosutilizar the studies of TORQUATO, cited for KUNSCH (1997, p.55). Progressodas industries, had the Industrial Revolution of century XVIII, that trouxeconsigo the automation, made with that significant changes occurred nasrelaes between employers and employees, who before were interpersonal efamiliares. In consequence of the division of the work and the necessity deaperfeioamento on the part of the employees, which had creation separation porsetores in ' ' structures organizacionais' ' , ' appeared; ' necessity of melhorentendimento of the process as one todo' ' . The context where the Enterprise Journalism and the ComunicaoOrganizacional had appeared can be based on the period of the RevoluoIndustrial.
The great expansion of the companies throughout century XIX that, segundoKUNSCH (1997, p.55), ' ' norelacionamento propitiated the sprouting of radical changes, in the ways to produce and the processes of comercializao' '. The call agricultural exodus, that is, the coming of peasants for acidade, in search of jobs in the plant, caused the growth of the cities eprovocou a cultural shock, also generating social problems. To break dessesfatos, the organizations had left of if also worrying only about produopreocupando itself with a strategical planning. ' ' The inherent easinesses to the regimen of production in massapassaram to demand of the organizations, in the context of a competitive regimen, bigger efforts to become known them and to promote its products and services, initiating itself then all a communication work mercadolgica' '.