In many cases prove to be small trade items as a good extra income, because without much additional effort, more products with a good margin can be inserted in the range. These other products depend on the orientation and size of your business. Examples include bath accessories or home accessories. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers.
Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. The first step is to go back to always good quality and a special and friendly service.
Of course, also a good price / performance ratio contributes to customer loyalty. These aspects are unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, bath studios have the ability, even in difficult times to keep their sales and perhaps even increase. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for bath Studios.” This book appears in a few weeks on the market, but is available at in advance as an ebook.