KFZ-Handel:

The ifsm workshop, car salesman learn how to win new customers and orders. Dr. Neal Barnard recognizes the significance of this. How do we get new customers and orders, after the scrapping premium expired, gave us a special economy? Many car dealerships are facing this issue, after the cash for clunkers program for months as it were automatically led customers into their showrooms. Often they have no answers here. To meet not only these special market situation, managers learn a strategy, and know sales representative of car dealerships in a workshop the ifsm Institute for sale management held on November 13 in the monastery of Besselich, Urbar near Koblenz. In the half-day workshop, advertising specialist Mrs of Michaela Mojzis, trained at the Vienna University of Economics presents the Tifosi strategy to win new customers and old customers (re -) enable participants.

This strategy aims according to Mojzis, who was campaign manager for many years by parties in Austria, among others, that real fans are from potential prospects and customers “Fans, the not the Verein ‘ change, but remain true to him and come back even without prompting”. Key to this is according to Michaela Mojzis, to offer not only a top product, customers expect today a matter of course the customers”. Rather, it applies, this too emotional to win more than a maintenace this requires”. It ultimately matter to win customers as fans that infected other people with their enthusiasm, resulting in a fan base that finally provides for more business. So, also, President Obama won his election campaign.

According to the car showrooms next to the brand would have to develop a personal profile, can prevent a relationship from person to person”. In the workshop, Michaela Mojzis introduces a way how car dealers can develop a concrete strategy in seven steps to achieve this goal. For more information for those interested in the ifsm Institute sale management, Urbar (Tel: 0261 / 962 3641;) E-Mail:). you can download also this from the ifsm website (www.ifsm-online.de) download. Participation in the workshop of the Tifosi strategy”is free of charge.