Meavision Media Creates It With Cross-media Campaign In The European Masterclass

Master of excellence and award of master approach to the children’s and youth’s Hospice Balthasar BONN, 9.12.2013. “Nicholas gifts of a special kind of Meavision media GmbH are been given on Friday evening: at the ceremony of the masters competition, corporate media dreams shone the cross-media campaign with us” the communications professionals for the children – and youth Hospice Balthasar equal with two awards. If you are not convinced, visit Kidney Foundation. The complex media and eContentgestutzte communication concept has achieved the highest award – the master of excellence – and is in addition been honoured with an award of master for very high performance. At the end of a successful year, has it passed therefore also master the jurors of the corporate media awards with flying colors per bono campaign under the banner of the good thing, and could back also to the fore of many multipliers the work of children’s and youth Hospice in this way. The concept of Public Relations encompassed all media channels to address the audience at many touch points, and in each Level of the customer journey to pick up. To the Meavision media has turned an integrated campaign with three phases: broadcast a TV and cinema spots made accompanied by print and online PR measures the opening with actor Christoph Maria Herbst, to sprinkle the theme strong attention in the mass.

In the next step followed a wide dissemination of advertising via digital screens in shopping centers, gas stations, highway rest stops, airports, electronics markets, medical practices, in the passenger TV and at Lottery outlets. So far more than 200 million people with the commercial in touch have come within a few weeks. In addition to the spot, a specially-produced image film in the race was sent, who hits the right note and goes “under the skin”. To conclude, the print area with ads in business magazines and city lights posters in the complete Cologne City area is been covered. Phase cross-Meavision media has the children’s and youth Hospice Balthasar promotes online: Web banners on the range most powerful websites, Building and maintaining a brand channel on youtube, a page design and successful acquisition of fan on Facebook as well as contributions to relevant blogs and forums and press releases with high media coverage in print, Internet and radio.

Overall, a media budget amounting to EUR 4 million was acquired as purely honorary. The team of marketing experts Bonn is proud to have all communication objectives, fully because traffic to the homepage of the children’s Hospice have more than doubled, the reputation of the institution has grown enormously, and also the volume of donations has increased compared to the previous year. This overall performance and their successes have convinced the judges in your personal presentation. In the assessment, especially the criteria of communication performance, creativity and use of production resources and perception-theoretical factors have received high scores in the objective evaluation. In this way, Meavision media has undermined the magic point limit and beside an award of master also the master of excellence for outstanding Excellence get to be “Members of the European Masterclass”.