Tag: literature

Claudia Hilker’s new book: how to successfully use that XING, Twitter, YouTube and co. in the business new book “Social media for entrepreneurs” by Claudia Hilker is published on September 14, 2010 in the Linde Verlag. It contains valuable practical knowledge to the successful use of social media for business use. The consultant for strategic marketing communications reveals in the book, what really matters, what social networks for what purposes and for which customers are suitable. The book is available in bookstores everywhere now and 24.90 euros. Marketing in the change many customers are no longer accessible by classic marketing. At the same time explode the number of users in social media: Facebook has a plus achieved by 55 percent to 571 million visitors per month in the previous year.

Twitter increases by 84 percent to 94 million visitors. Also the usage time is extended: for Germany, Nielsen has identified 12 million users on average three and a half hours a day staying at social networks. For entrepreneurs, it is always to achieve more difficult and more costly, classic marketing customers. Social media: Marketing of the future the social media expert Claudia Hilker sums up: “social media marketing is the marketing of the future. Social networks such as Facebook, XING, Twitter, or Qype used increasingly to achieve corporate goals. Companies that do not participate in social media, will lose customers, market share and thus sales.” Opportunities and risks for the business use of social media are shown in the book. Best-practice examples of the reader gets interesting practice, valuable impulses and many concrete suggestions to the social-media engagement. The book provides an overview of social networks.

The targeted use of blogs, forums and communities will be presented. Many recommendations and checklists to facilitate implementation. Thus every entrepreneur can critically reflect his own social media usage, analyze exactly and easily optimize. The book is for all interesting and relevant, the Professional with corporate strategies. Marketing, sales, networking, communications, Public Relations, service, legal, reputation, employ staff, monitoring, trends and visions for the future.

Transsexuality or Transvestism – where’s the line? The book wonders need time describes a love that finds its own way. It is a novel which deals between search for life’s meaning, search for identity, life, love and dependency, partner relationships that do not succeed, but also to the loss of the female in the male. The story, which is described in the book, excites an important complement to the whole success stories of transsexuals, who else to read it for deeper thought. Also due to the good design of the book, the story unfolds a large Vortex, one which can not escape. “” Book Description: the situation for the main protagonists Lissy “and Uwe” is very extreme and the reader wonders whether the two make it to each other to find – and this is quite difficult. The book shows what mental problems is a young man who believes to be a woman.

It is a serious topic that is told with humor, without fun to make. Lissy separates from her husband Roger and moves in temporarily with her friend. Uwe encouraged her empathetic nature to confide in her, and he confesses that he actually wants to be a woman. Because Uwe is still the work colleague of Roger, the situation is much more difficult. Seems strange the statement of his colleagues he was a female hero. And properly it is complicated then, where Landry must admit are to have love with Uwe. Where does friendship end and where love begins? Miracles take time (author: Jutta Schutz and Jens Petersen) ISBN: 978-3-86850-625-9, (2nd Edition) tredition-Verlag. Company information: Jutta Schutz (writer, journalist, psychologist, Lecturer) writes books that inspire, motivate and provide special insider knowledge (diseases, diabetes two, low-carb nutrition form). For more information

Motivational books from Heidelberg by Alexander Nastasi an easy-to-read Guidebook for those who want to make a difference in their lives. “Be your own miracle”, appeared in the novum Verlag ISBN: 978-3-85251-092-7/229 pages / 17,40 EUR why wait us harm. How is it possible that waiting is damaging to us? Among other things then if we hesitate too long, if we forget that life continues the Heidelberger author Alexander Nastasi, if we, waiting for better economy, better income on falling gasoline prices says, that it is time again to produce an economic miracle. We all can do much more than that, we, and therefore it is important to abandon the inertia that exists in this country for years, and again to act. Professor of Internet Governance has much to offer in this field. Get out of the rut in life. But unfortunately will not call the employment office and trade unions are to pre-occupied with other things so we roll up our sleeves and change the world. Start, they should, according to the author, be your own advocate “Miracle of the easy-to-read and typical with many swipes at the German” reasoned Advisor will provide in addition to some abdominal pain many approaches to manipulating situations for you. “Be your own miracle”, appeared in the novum Verlag ISBN: 978-3-85251-092-7/229 pages / 17,40 EUR information .

Leonie Walter and Markus Walter by Walter Visual PR her first book published Wiesbaden, March 29, 2010. Public relations is a book with seven seals for many medium-sized companies, small businesses and individual consultants. How does this work with the press work? And how can you use the possibilities of the social Web, pointing to the own companies, people and products? The book how the press work 1 x 1″by Leonie and Markus Walter gives answers to these questions and more. The two writers are working for more than fifteen years in the PR industry and give deep insights into the practice of professional communication in her first book. The reader will find creative impulses and many ideas, how and where he can successfully publish press releases and articles. The book is designed for beginners, who can watch the pros at reading over your shoulder. Numerous checklists and recommendations complement the reading and facilitate the entry in the PR work.

In addition to the classical press work in print media in particular, the chances of online media and the social networks in the focus. There are pointed out opportunities and risks. In addition the the authors of also the Visual PR attention. The two PR pros plead for appealing images to the press issues, give tips for exceptional image ideas and explain what basis criteria must PR images. Also the editorial page and the cooperation with journalists are illuminated. About the book of Leonie Walter, Markus Walter how to press work 1 x 1 as public relations is to the success of 156 pages, numerous examples and check lists Publisher: business village 17.90 Euro D ISBN-13: 978-3-86980-012-7 cover-300 DPI: image 2804.jpg information and PR images in the social media Newsroom: buch.pressearbeit.de order now on Amazon!

I’ve replaced my financial problems. Could solve “I you so of course not.” Who this bird-ostrich behavior now from his own life familiar, the reading of the power of the debtor should be”absolutely set his personal to-do list, because this book says how you much better can blunt the fangs the malmenden debt mouth. There is always a way out Wolfgang Rademacher warrants two reliable resources from our own experience with reminders and bailiffs. The first: sit down with its creditors in connection, talking search, create understanding for the own financial Terminal and negotiate a portable back-payment plan with the lender. “Promises Wolfgang Rademacher, actually goes with each creditor and he was initially so hardened.” What negotiating strategy from likely leads to success, is in the book also revealed as the second way out: his own power to realize the power of the empty pockets. No one can finally more what a naked man take! “, explains Wolfgang Rademacher. Says although a debtor to have a problem, but the creditors have also: the problem that their money or at least a part of it again to get.

If both debtor and creditors realize that they are actually sitting in the same boat, this increases both sides. the willingness to compromise” When Wolfgang Rademacher it worked: he leads an owned life today and enjoys an excellent income. 259 highly informative and readable pages Wolfgang Rademacher describes how he has used his debtor power with skill and nerve to escape its debt burden by 2,300,000 over the years in a legal and fair way: by installments and comparisons. And even take out without drastic loss of quality of life to. The sympathetic about this Book: You feel in each row that Wolfgang Rademacher is an ordinary man, who has not come as brewed from debt professional in the world. In the ablation of the debt he has “learned the hard way must pay learned the hard way that it can save other people in a similar plight, if they follow the advice and instructions, the it is in the power of the debtor” are abundant on each side. The power of the debtor”is just one of many works from the extensive library of the arts of life”, for the Wolfgang Rademacher is responsible as author and which continuously expands. Whether as a lifeline for those who are financially is the water up to the neck or as a guide for those who do not want to fall into the debt trap, the power of the debtor is”both a first-class reading recommendation. Wolfgang Rademacher: the power of the debtor’s self help and suggestions to financial freedom ISBN 978-3-935599-41-2 to also see Amazon: the power of the debtor Wolfgang Rademacher Eichendorffstrasse 27 59379 Selm phone 02592-981887 fax 02592-981889 eMail: Web: