Leonie Walter and Markus Walter by Walter Visual PR her first book published Wiesbaden, March 29, 2010. Public relations is a book with seven seals for many medium-sized companies, small businesses and individual consultants. How does this work with the press work? And how can you use the possibilities of the social Web, pointing to the own companies, people and products? The book how the press work 1 x 1″by Leonie and Markus Walter gives answers to these questions and more. The two writers are working for more than fifteen years in the PR industry and give deep insights into the practice of professional communication in her first book. The reader will find creative impulses and many ideas, how and where he can successfully publish press releases and articles. The book is designed for beginners, who can watch the pros at reading over your shoulder. Numerous checklists and recommendations complement the reading and facilitate the entry in the PR work.
In addition to the classical press work in print media in particular, the chances of online media and the social networks in the focus. There are pointed out opportunities and risks. In addition the the authors of also the Visual PR attention. The two PR pros plead for appealing images to the press issues, give tips for exceptional image ideas and explain what basis criteria must PR images. Also the editorial page and the cooperation with journalists are illuminated. About the book of Leonie Walter, Markus Walter how to press work 1 x 1 as public relations is to the success of 156 pages, numerous examples and check lists Publisher: business village 17.90 Euro D ISBN-13: 978-3-86980-012-7 cover-300 DPI: image 2804.jpg information and PR images in the social media Newsroom: buch.pressearbeit.de order now on Amazon!