Some steps may be eliminated. To reduce the process time many companies perform several at once (what is called concurrent engineering). To facilitate the successful introduction of products in the market and eliminate any deficiencies, the latest trends involve interdepartmental meetings where all those responsible for key areas of the company are to participate in the creation of the product: purchasing, production, logistics, marketing, sales, after-sales service, etc. This is to avoid inefficiencies in product by small errors in approach that can derail it. For example: that the packing is too big to optimize the load; There are problems of procurement of certain components or that a suitable repair time cannot be guaranteed.. camova.com original author and source of the article..