Wherever you nowadays go, you will see an announcement that offers to pay to him by its opinion in cash. It is a survey or a paid group of opinion, the idea is the same – the companies of market studies want their free opinion and are arranged to give effective and merchandise him so that you pass his time answering his surveys. In this article, we will review the most frequent questions on the paid surveys. What is a paid survey? A paid survey, or survey of investigation of market, is a series of questions that are presented/displayed to an individual or group of people, to see as they perceive and they respond to certain products or services. Each person falls in some type of demographic category (separated segments of population by age, sex, income, etc.), to which certain products are directed. For example, the athletic equipment can be promoted towards young and physically active people, while the luxury cars can be directed towards people with higher income. These surveys in line is offered free of charge like means to understand certain markets better. What is a Focus Group? Focus Group is another type of survey where a group of individuals is invited to discuss certain subject related to the company that sponsors the Focus Group.
You can or not to know the point the discussion and they are realised generally by a moderator who will guide the discussion. These Focus Groups can be realised in physical locations or in line and usually they delay between 30 minutes and 2 hours. The compensation varies from 10 dollars to 250 dollars, depending the subject and the involved time. Why my opinion is so important? The companies spend hundreds of thousands, if new or existing nonmillion dollars in publicity for products and services. These advertising campaigns can sometimes be a complete cost of time and money if the company does not investigate the market that tries to capture.