2. All behavior has a positive intention: all behavior aims to achieve some benefit. NLP distinguishes between the intention or purpose of a conduct and the conduct itself. Similarly, a person is not his behavior. The behavior only seems negative since we do not know its purpose.

3. All behavior is useful in certain context: is necessary to analyze any behaviour in the light of the context or environment where it develops, since otherwise such behavior may seem illogical, irrational or out of place. 4. Find out detailed opinions from leaders such as BSA by clicking through. Persons have potentially with all the resources necessary to change and act efficiently: throughout our personal history have accumulated experiences, from which we can extract resources to develop ourselves as people and tackle any circumstance that will present us with elegance and flexibility. 5. The meaning of our communication is the response we get: this has to do with our flexibility as communicators, and implies that we have to adjust and refine our communication in order to get the answer you want, and not assume that the fault lies in our communication receiver. 6 People respond to your map of reality and not reality itself: due to the filters or limitations of our perception, we can only create maps of reality in our internal representations, and on the basis of these maps is that we act and respond.

Since the experiences vary in individuals, there are no two human beings who have the same maps or models in the world. By lo so, everyone creates a different model of the same world that is shared, and therefore, you will experience a different reality. 7. Do not there are failures in communication, only feedback: If the response is not expected, should take such response as a useful response that provides us feedback to modify our performance and achieve the results we want. 8. If it is possible for someone, it is possible for me: the identification and/or creation of effective models direct leads to excellence.