Social shopping with new tools on Stuttgart trumps November 11, 2009. Find cross-shop wish lists, personal gifts or automatic price comparisons with the increasing number of online purchases in the Christmas business increase the areas of application for social shopping. Platforms such as edelight.de have adapted to the interests of the Geschenksuchenden and offer new tools for the users just in time for the feast. A survey of the price comparison site twenga.de 2008 revealed that eight out of ten Germans their Christmas presents on the Internet search. Save time and stress are the main reasons for buying online. To meet exactly these two interests of the buyer, shops and social shopping offer new tools platforms for the holiday shopping season. The virtual wish list”of edelight.de is an example of these new features.
Users can collect their desires at all online shops of the world on a central list and send it by mail to friends and relatives. This prevents duplicate or inappropriate gifts and hence the Exchange stress after the holidays”, explains Thorsten vulnerability Garcia, Director of marketing at edelight. Many shops guarantee their customers up to 24 hours before the Festival a timely delivery to the Christmas Eve. Especially in men is the decisive criterion”delivery time, Thorsten vulnerability Walter white. He watch edelight, that it repeatedly are the men first begin a few days before Christmas the gift search and are therefore under high time pressure. “Well received another tool, however, especially in women: the human Gift Finder” on edelight.de. Users can ask other people to a perfect gift idea. The personal Exchange and search for inspiration when choosing a gift, are important for women “, observed gap Meier. The tool by edelight already premiered last year and achieved over 3000 users requests in the weeks before Christmas. It is important, that fit the social shopping tools to the products and the audience”, so Thorsten vulnerability Chandran. The benefits of price comparisons He sees especially in the field of Hi-Fi and electrical equipment, sources of inspiration and opinion polls in the field of fashion and lifestyle products.