With this marketing strategy you boost sales for your books without advertising agency or consultancy is the Christmas business for this year already in full swing. Yet notice many bookstores the restraint of the clients and experience sales compared to previous years. Many shops are therefore wondering how Christmas can still be a success and how sales can be still improved. “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for bookstores”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits. Of course, this is often not so easy.
Because it means to get those customers in my business, which buy up now at my competitors, so in the bookstore next door or across the Internet. How do I get these customers so in my business? The answers to this question are almost endless. But the prerequisite is that new potential customers know that it gives you first of all. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. This can be the occupation of a particular niche, a special offer or a particular service. You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales.
It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Often, small trade items without prices prove a good extra income. Without much additional effort, so more products with a good margin can be inserted in the range. These other products are Depending on the orientation and size of your business. Examples include greeting cards, software and toys. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special books and thus arouse interest of the customers. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers change once their”bookstore and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So special events, readings and of course a smiling salesgirl contribute to customer loyalty at. These aspects are unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, bookstores have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing to bookshops.” This book appears in a few weeks on the market, but is available at in advance as an ebook.