Master of excellence and award of master approach to the children’s and youth’s Hospice Balthasar BONN, 9.12.2013. “Nicholas gifts of a special kind of Meavision media GmbH are been given on Friday evening: at the ceremony of the masters competition, corporate media dreams shone the cross-media campaign with us” the communications professionals for the children – and youth Hospice Balthasar equal with two awards. If you are not convinced, visit Kidney Foundation. The complex media and eContentgestutzte communication concept has achieved the highest award – the master of excellence – and is in addition been honoured with an award of master for very high performance. At the end of a successful year, has it passed therefore also master the jurors of the corporate media awards with flying colors per bono campaign under the banner of the good thing, and could back also to the fore of many multipliers the work of children’s and youth Hospice in this way. The concept of Public Relations encompassed all media channels to address the audience at many touch points, and in each Level of the customer journey to pick up. To the Meavision media has turned an integrated campaign with three phases: broadcast a TV and cinema spots made accompanied by print and online PR measures the opening with actor Christoph Maria Herbst, to sprinkle the theme strong attention in the mass.
In the next step followed a wide dissemination of advertising via digital screens in shopping centers, gas stations, highway rest stops, airports, electronics markets, medical practices, in the passenger TV and at Lottery outlets. So far more than 200 million people with the commercial in touch have come within a few weeks. In addition to the spot, a specially-produced image film in the race was sent, who hits the right note and goes “under the skin”. To conclude, the print area with ads in business magazines and city lights posters in the complete Cologne City area is been covered. Phase cross-Meavision media has the children’s and youth Hospice Balthasar promotes online: Web banners on the range most powerful websites, Building and maintaining a brand channel on youtube, a page design and successful acquisition of fan on Facebook as well as contributions to relevant blogs and forums and press releases with high media coverage in print, Internet and radio.
Overall, a media budget amounting to EUR 4 million was acquired as purely honorary. The team of marketing experts Bonn is proud to have all communication objectives, fully because traffic to the homepage of the children’s Hospice have more than doubled, the reputation of the institution has grown enormously, and also the volume of donations has increased compared to the previous year. This overall performance and their successes have convinced the judges in your personal presentation. In the assessment, especially the criteria of communication performance, creativity and use of production resources and perception-theoretical factors have received high scores in the objective evaluation. In this way, Meavision media has undermined the magic point limit and beside an award of master also the master of excellence for outstanding Excellence get to be “Members of the European Masterclass”.
Successfully want through promotional, advertising and giveaways if you have developed a new product, a new service, or a new brand with your company, and to publish them on the market, then you should keep this in mind, that the market is very tough in this day and age, and that you have to insert that is why special measures so that you are successful with the new product or the new brand. Because of the company’s success is always the most important, and you can secure him the easiest way if you plan an intensive advertising campaign which draws attention to the own company by various means. The funds can be used to do this are very numerous. The promotional mugs are such giveaways, which can be perfectly inserted in any advertising campaign, and are certainly suitable for your marketing campaign. The particular advantage of this promotional gifts is that you can speak to many people in one fell swoop with them, because a Cup is a very important subject, many people insert into their everyday lives. For example, many people start their day with a cup of coffee or another hot drink, drinking from a Cup. Therefore you can influence very simply the potential customers and clients this way, if it is properly managed the advertising.
So the promotional printed mugs with the logo of the company, the logo of the brand is to be promoted, or with a different advertiser message, and giving away these cups as many people, then you can very simply ensure that increases the awareness of your company, and that more people consume your products, because the advertising is intended, to make people curious. Therefore be sure also, to introduce too much information in the advertiser pressure, because if people about your products and brands get smart, you have already won and your advertising was a success. However, there are still many more arguments that speak for it as Advocative means in the own advertising campaign to use the promotional cups. Because these Freebies are not very expensive, and can therefore easily manufactured in very large quantities and designed. To do this, there are many manufacturers and wholesalers from which you can obtain the gifts on very good terms because they offer often very lucrative bulk discounts on their products. Therefore, these giveaways are also particularly well suited when you want to show as much presence at major events and events like for example measuring with your company, because here tend to be very many people are present who are the potential customers of your company. Here you can set a particularly effective the promotional mugs that you distribute more of the gifts, the greater the effect will be on your company. Therefore it is worth here really, that these gifts are so cheap, because these events are often hundreds or even thousands people who all are potentially interested in your products. Therefore you should accommodate these gifts in your next marketing campaign, because to be a sure to achieve success, which even a long time after the actual campaign will help your company. Oliver Smith
Finnwaa launches search engine marketing for tourist lighthouses of Saxony-Anhalt Jena/Dessau-Rosslau, 09.09.2009 for the portal to the marketing of the tourist highlights of the Saxony-Anhalt the mitteldeutsche SEM Agency Finnwaa is launching a search engine marketing campaign. Quickly to increase reach and awareness of, a customized online advertising strategy will position target group-oriented advertising in the major search engines. The online platform at is the website of the city tourist initiative “city jump cities between resin and Elbe”, the different cities of Saxony-Anhalt belong to. Combining its tourism marketing activities aims a wide publication and optimal utilization of tourist offers. “Overall, eight cities under Stadtsprung.de have put together interesting packages: for the travel Land Saxony-Anhalt and its cultural and tourist lighthouses we want on this platform throughout Germany” Interest”, explained Roman Muller, head of the tourist information Dessau-Rosslau. “We look at target group-oriented search engine marketing this as a successful marketing tool and the Finnwaa GmbH as an experienced partner that understands how to deal with this ‘tool’.” As a leading SEM Agency of central Germany, Finnwaa controls from all search campaigns for the portal.
“The best possible placement of promotional statements in German-speaking search engines will sustainably increase the awareness of and quickly raise the visit figures”, explained Andreas Horcher, Managing Director of Finnwaa GmbH. “the use of relevant keywords and the professional placement of target group-oriented advertising considered success for attracting new users.”Finnwaa was founded in 2003. The company bears the SEM certificate of the Federal Association of digital economy (BVDW) in addition to the 14 other agencies in Germany and is one of the leading independent search engine agencies in Germany. Finnwaa designed, realized and established solutions in national and international search engine marketing, and offers individually tailored models to support Web-controlling. This is confirmed and others by the certification as “Google AdWords Qualified Company”. Well-known companies such as students.ch, ANALYTIK Jena AG and WILDE COSMETICS GmbH rely on the experiences of Finnwaa. Finnwaa is a member of the Jena software cooperative TowerByte and founded the Saxon cooperative TowerByte EC Leipzig in May 2009 with four other companies. For more information see.
Stadtsprung.de is the network of eight cities in Saxony-Anhalt. Magdeburg, Halle an der Saale, Naumburg, Halberstadt, Wernigerode, Quedlinburg, Lutherstadt Wittenberg and Dessau-Rosslau have put together attractive packages for tourists and market them together. The online-marketing activities of cooperation are supervised by the tourism operators in the city of Dessau Rosslau and coordinated. More information:. Press contact Finnwaa GmbH Leutragraben 1 D-07743 Jena Tel: + 49 (0) 3641 815344 fax: + 49 (0) 3641 5733302 E-mail: Tower PR Leutragraben 1 D-07743 Jena Tel: + 49 (0) 3641-50 70 81 fax: + 49 (0) 3641-50 70 88 E-mail:
Join us creatively, because not always all needs are really aware of all customers. 3. Product range and types of offer who knows his customers and their needs, can now go to the to sammenstellung of the product range and offer. It is important to align the product range mainly on the core target group and to win the trust of competent product detail pages. The range forms (Bundleangebote, sample orders and consignments) have a significant impact on purchase volume and subsequent purchases. Nowadays in modern marketing, also a clear positioning is a must: the customer must just accept what they offer to whom.
Unique selling propositions (USP) also include: what are their strengths, what makes you unique, what are you doing better than the competition, and why it is worth to buy from you? A USP is one of the Home of shops and must be concise and a commonly formulated. But also economic interests and issues of effort are important: what the profit margin is and how large the logistics, support or sales effort? 4. Benefits Foundation and communication wish customers problem solutions and a clearly identifiable core use and not lists of boring technical specifications. A photo camera shop convinced not with megapixel sensors and lenses of his cameras, but with the exciting communicated benefits Foundation, to be able to shoot simple landscapes impressive way or great portraits like a pro and the rugged camera easily into a jacket pocket. The benefits must be communicated convincingly and competently on the needs designed the core target group. Especially exciting, emotional, performance-oriented and application-oriented product texts and presentations, sell and convince customers really. Boring, dry and technical texts are the surest way to move visitors to the competition. To the communication include also the optimum choice of formats (videos, whitepapers, dynamic product presentations) and media (newsletters, social media, chat rooms), which first of all best to the communication tasks and products fit, which reaches potential customers second and third best can be addressed.